If you are an App Developer and
recently finished finished your first app. Wondering how you
should prompt your app then you came to the right place.
Here I'm gone cover the hard part comes after successfully creation of an app.
why you should market your app?
Let
me explain why you need marketing, Imagine two new restaurants opening
in your city. Both of the restaurants have friendly staff, they have
the most mouthwatering menu ever seen and the cooks are best at there
work. To promote the first restaurant owner all has done is place a sign
outside of its door saying "Open", But the other restaurant owner
distributed posters before the opening date, place ads to different
local news papers and organize a grand opening ceremony followed by the
press.
So, which restaurant do you think gain more customers over a month??
Must
be same right because both of those restaurants offers same features
but, no! second restaurant will gain more customers. Because may be both
restaurants offering same but second restaurant owner promote his
restaurant, so people came to know about it.
Same
rule follows in App development field, you may be developed an awesome
app. It has features which people wanted but think for a second for a
user how hard is to find your app inside App store or Play Store.
Different app stores are filled with billions of apps, in such rush a
user will hardly found your app if you don't do proper marketing.
If you don't know anything about marketing don't worry. Here I will guide you how to market your app from zero to hero.
Ways to promote your App
#1. Create a Demo Video
Videos
can easily catch people attention. A video can increase your app
visibility, user engagement and also will get more downloads. People
always check promotional video before downloading the app. If your video catch them, they will definitely download your app.
When
creating a promotional demo video, make sure your video should be less
then 90 seconds and put most catchy topics before 30 seconds. Try to
follow Simon Sinek's principles "Why, How, and What" in your video.
#2. Make a Social Network for your App
Never
underestimate the power of social media, create Facebook page related
to you app before your launch date. Use simple banner with the name of
your app and share information in your page frequently. So after your
app launch you can get some extra interested people who will see your
app.
Don't forget to submit your app in other social media sites like Google Plus, Twitter, LinkedIn, Instagram,
stumbleupon,
Reddit Android.
#3. Create a stunning Landing page
Create
a well designed Landing page with relevant domain this can push your app
little far. An Landing page works as business card. There you can put
your social media links, demo video, screen shots. Also you can
add Play store and App store buttons, they can help your visitors to
find your app on different stores directly from you Landing page.
If you are building your land page, you can check those 25+
free templates .
#4. Apply for Awards
Press can be very important for you app. Neil Patel Says: "Press is the best way to kick start your startup, and the best way to get it is to manually reach out to journalists". But journalists are usually not interested on your apps developed by new app Developer.
So how to get press coverage for your app??
I have a solution for you, apply for
app awards. Just by applying for awards you will get tons of press
coverage, exposure, reviews and plenty of downloads too. If your app idea
is good enough you can win award too and don't forget about winner booty.
Here I summarize some of best app awards sites for you.
#5. Submit for reviews
Before
downloading any app people always check for reviews, so after uploading
your app try to get at least 20 reviews. Reviews are very helpful not
only app downloaders but also for developers. If they missed something
in there app through app review they can fix it.
There
is other way to get review is submitting your app to review sites.
There you will gain publicity and if your app is good enough, these
sites will also help you to get noticed.
You can try those free review sites,
Those are best among many sites I found at internet, If you want more sites you can
check this list made by
buildfire.
#6. Submit to Different stores
There
are various stores are available other than Play Store or App
Store on which you can upload your app. Play Store and App Store are
most popular, but by uploading your app in other platform you can gain
some more traffic and more people come to know about your some.
Some of those stores are,
App
Store Optimization(ASO) means optimize search engine so people can
search your app in Play Store and App Store. We need to optimize search
engine as many people search for apps. If you optimized search engine
you can rank high in search result. According to a research found out
that most people download top 5 result apps only.
You can find most treading keywords using tools like
SearchMan, Keyword Tool and
Tune. Then optimize your app keywords using those trending keywords related to your app.
#8. Grow together
If
you are a new Android Developer or a startup and don't have any budget
for paid ads I definitely recommend them Ad Exchange services. In this
services apps trade for ads, you will show other apps ads and earn
credits which later you can spend on your ads. There are various sites
providing this services among them
TapForTab and
Tapdaq are very easy to use.
#9.Contact Bloggers
Bloggers
review can give your app a boost and also add a great value for your
app in long run. Did you noticed in Google search results out of 10, 8
results are related to blogs. People also will happy to download if the
found review in different blogs. Try to found out which bloggers are
writing on topics which your app is about or you can also search for
blogs which write blogs about top apps.
#10. Paid advertise
If
you have some money for advertise, then you should go with Facebook ads.
Facebook has a huge audience, if you advertise there you will
definitely get good visibility. Also Facebook offers different tools
through which you can target specific users based on age, location, there
interest and even more.
When I developed my first
Android app, the problem I faced is like that nobody wants to try it
even my friends because I don't have any review on that. Like other
Android Developers I was glued to codes but don't know how to market. I
don't know how to get reviews, that's why I bring this guide to you.
Hope it helps..!😁
If I missed any method, which you know don't forget to tell it in comments.👇
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